BRETT SALISBURY

MARKETING PROFESSIONAL
b@brettsalisbury.com

ABOUT

Sales, marketing & operations management professional with 16 years of experience.  I have a thorough understanding of proactive lead generation, lead management, B2B sales, customer relations management, team building strategies, marketing strategies and development. Driving sales and increasing brand awareness for entrepreneurs, and small business to global corporations, is evident throughout my work history.

  • Over a 32 month period, among a sales force of over 600 globally, I accomplished #1 in sales twice, Top 5 four times, was in the Top 10 three times, and in the Top 20 twenty-one times.
  • Won "2011 Top Producer" in workstation sales for Regus North America.
  • Drove a 30% increase in digital lead generation for Regus North America through development of an integrated Craigslist marketing program and training for over 500 locations.
  • SEO consultant for both a major motion picture company & Mr. Sacks, co-creator of PayPal.
  • Served on the Board for the Tanager Foundation and Sequoia Riverlands Trust.

WORK

Marketing Consultant, Graphic Design, Web Design, SEO
Xposure Consulting

I provide services to small and medium-sized businesses in the disciplines of graphic design, web design, web UI development, search engine optimization, social media marketing, and consulting on marketing & sales strategies. I am also currently working with Independent Bank Developers as a consultant on the formation of new local community banks.

  • Marketing Strategy Development & Consulting
  • Sales Strategy & Channel Development Consulting
  • Web Design & UI Development
  • Graphic Design (Corporate Identity, Collateral, Large Format, Apparel, Advertising)
  • Search Engine Optimization (Consulting, Local, National, Execution)
  • Social Media Marketing (Consulting, Strategy, Execution)
  • Traditional & Digital Media Advertising

 

JULY 2015 - PRESENT

Marketing Director
ThrottleUp

As Marketing Director for ThrottleUp, a digital advertising start-up, I was responsible for every aspect of marketing and sales from strategy, branding, design, development, lead generation, sales training and more. The organization no marketing leadership prior to my arrival; thus, I faced creating the brands, corporate identity designs, websites, collateral, and sales materials in record time.

Some of the marketing projects and responsibilities with ThrottleUp included...

  • Developed a marketing message and strategy for corporate and products
  • Corporate logo redesign
  • 8 product logo designs
  • Corporate brochure
  • Designed product flyers and data sheets for all products
  • Developed sales materials and training process
  • Evaluated existing product websites and analytics, and then presented new strategy
  • Designed and developed 3 new websites
  • Redesigned and developed 2 existing websites
  • Managed off-shore freelancers and limited local resources to maximize productivity and time.
  • Developed an affiliate marketing program for websites and designed user experience, banner advertising, and collateral
  • Developed 'how-to' and product videos for web and sales
  • Created a philanthropic program for primary product that supported 'buy local' and continued education for Arizona students
  • Developed a product presentation for both Caterpillar and Barrett-Jackson that were about to close prior to my departure

 

JULY 2014 - MAY 2015

Dual Center General Manager / Area Sales Manager
Regus

General Manager (November 2012 - May 2014) - My role was to open new Regus locations or turn around existing troubled centers. Success was measured on meeting or exceeding 15% EBIT, occupancy, customer service scores, retention, renewal increases, and expansions. My first new center opening was the second most successful in Regus North America history. Through aggressive lead generation, proactive marketing methods, and outstanding customer engagement I was able to leas 72 office suites, at higher than market average rates, in just 108 days.

Area Sales Manager (March 2010 - November 2012) - My role as an Area Sales Manager was to lease office space for multiple local centers, as well as, markets out-of-state and overseas. I developed relationships with commercial brokers in my markets, did extensive networking, cold calling and utilized digital marketing strategies for quality lead generation. I was measured on closing ratios, revenue, workstation sales and signed deals per month.

My responsibilities as General Manager and Area Sales Manager included...

  • Proactive lead generation and cold calls
  • Establish productive relationships with commercial real estate brokerages
  • Commercial office space sales and renewals
  • Virtual office and business center membership sales
  • Staging of available office space to maximize closing ratios
  • Center operations management that included customer relations management, budgets, P&L, procurement, invoicing, collections, and optimizing center efficiency
  • Directly manage up to 7 employees as General Manager
  • Designed available office space leasing flyers for entire market
  • Upon great success with my Craigslist marketing strategy, I was asked to create a program that could be implemented nationwide, along with necessary training materials and support
  • As the Training General Manager for the market, I managed the training program and schedule for all new hire General Managers

 

MARCH 2010 - MAY 2014

Sole Proprietor / Consulting / Design / Development
Preferred Marketing Strategies

As a sole proprietor, I was responsible for generating new clients, project execution, and retention. I consulted businesses on marketing plans, search engine marketing, trade shows and guerrilla marketing. Designed and developed client web sites. Created corporate identities, collateral, flyers, brochures, print advertising, digital advertising, product packaging, and billboards.

  • Search marketing consultant of social online projects for Sony Pictures in 2007 and 2008
  • Served on the board for Sequoia Riverlands Trust
  • Served on the board for the Tanager Foundation

 

NOVEMBER 2006 - MARCH 2010

Marketing Director
AEI, Inc.

As Marketing Director, I managed all aspects of company marketing, sales strategy, and development. I created all graphic designs for print advertising, product catalogs, brochures and new product packaging. Within a few months as Marketing Director, I was also tasked with managing the operations of the assembly and shipping departments, which included improving operational & shipping efficiencies, employee hiring and development, and inventory control.

  • Hired, trained, and managed over 50 assembly employees
  • Decreased cost of manufacturing per part by 11% through streamlining processes and inventory control

 

MARCH 2005 - NOVEMBER 2006

Marketing Director
Hobrecht Lighting, Inc.

I directed all marketing strategies, including the graphic design for all print collateral and advertising. I was also in charge of product placement and store merchandising.

  • Authored 6 articles featured in home improvement publications
  • Provided sales teams training on products and strategies to maximize revenue
  • As Marketing Director, the store's average monthly revenue increased by more than $210,000 - a 51% increase in two years
  • Recognizing additional revenue opportunities, I led the development of a new sales division for the home builders market, and established an installation department

 

DECEMBER 2002 - MARCH 2005


SKILLS ( blue ring represents % of 100 )

MANAGEMENT

Marketing Management


Sales Management


Project Managment


WEB

HTML5 & CSS3


Foundation 5


Bootstrap 3


DESIGN

Web Design


Graphic Design


Promotional Design


INTERNET MARKETING

SEO


SMM


Paid Search


OFFLINE MARKETING

Strategy & Development


Public Relations


Trade Shows



PROFICIENCY

Operating Systems & Programming

Windows, MAC, HTML5, XHTML, XML, CSS3, RSS, jQuery, Bootstrap3, Foundation5, Adobe Business Catalyst

Software & Analytics

Adobe Photoshop, Adobe Dreamweaver, Adobe Fireworks, Adobe InDesign, Adobe Illustrator, Adobe Acrobat Professional, Adobe Business Catalyst, Adobe Muse, Adobe Lightroom, Microsoft Office, Omniture, ClickTracks, Google Analytics, Web Trends, Salesforce, Pivotal CRM

Email Marketing & Internet Advertising

ConstantContact, AWeber, Google AdWords, YouTube, Facebook

Social Media, Directories & Blogging

Facebook, YouTube, LinkedIn, Google+, Pinterest, Instagram, Foursquare, Yelp, StumbleUpon, Tumblr, Delicious, Squidoo, Citysearch, HubSpot, Wordpress, Blogger, Craigslist, Digg, Reddit



EDUCATION

California State University, Sacramento

1996 - 1998

Shasta Community College

1995 - 1996

College of the Siskiyous

1993 - 1995



PORTFOLIO

responsive web design and web development

Responsive Design / Development

The example of responsive web design is just one of dozens of projects produced. Whether my clients or employers wanted basic HTML websites, or fully dynamic and secured site functionality, I am able to produce fully responsive websites. Visit my Portfolio Page.

Responsive |  HTML5 & CSS3 |  jQuery


Foundation 5 & Bootstrap 3 web design and development

Foundation 5 & Bootstrap 3

In the most recent years, my work has been primarily developed using the Foundation or Bootstrap frameworks. As an Adobe partner, I also enjoy using the Adobe Business Catalyst platform when working with budget conscious clients that still want big functionality. Visit my Portfolio Page.

web design |  web development


large format graphic design

Large Format Graphic Design

These billboard designs were produced in 2009 for a hotel just 30 miles from Area 51. Catered to capture the attention of passing vehicles and tourists, the campaign was a huge success. I have produced billboards, posters, storefront signage, to vehicle decals and wraps. Visit my Portfolio Page.

billboard design


logo design

Logo Design

The DaVinciXP logo and branding was entirely my creation and has been a huge success for the company. I have designed over 100 logos over my 16 year career. Visit my Portfolio Page.

logo design |  corporate identity


corporate identity design

Corporate Identity Design

I have designed many corporate identity packages over the years. They often include letterhead, envelopes, business cards, promotional items, folders and sometimes more. Visit my Portfolio Page.

corporate identity |  promotional design


large format graphic design

Collateral Design

Whether you desire a brochure, flyer or even need publication design - I have designed it all over my 16 year career. Visit my Portfolio Page.

flyer design |  publication design


large format graphic design

Business Card Design

Business cards are often the first and last impression a company may have with a prospect. Working with clients and their strategies, I have created more than 200 business card designs over 16 years. Visit my Portfolio Page.

business card design |  loyalty card design




CONTACT

Email
b@brettsalisbury.com

Location
3122 E Claire Drive
Phoenix, AZ 85032

Phone
+1 480-371-7301

SOCIAL

  LinkedIn

Created by BRETT SALISBURY